In a noisy and crowded digital world, it’s never been more important to understand brand touchpoints and why they matter. When considering and creating your customer journey, you need to understand the key areas your customers are focused on and where they will encounter your brand. By anticipating brand touchpoints in advance, you’re prepared to […]
As a branding and web design studio, one of the recurring themes that clients pursue is timeless branding. It goes without saying, most business owners desire to build a lasting, sustainable brand that will stay relevant for years to come. (That’s our goal too!) This can put a lot of pressure on the branding process.
How it’s transformed my creative process and outcomes for my clients As an industry standard, designers are accustomed to presenting clients with, on average, three design concepts. While this may seem to provide more value to a client and serve them to a higher standard, in reality, by providing these options and handing over the
The difference between a good brand and a kickass brand is simply, consistency. Think of your favourite brand. They seem to have everything figured out, right? From their streamlined website to their product presentation, everything just looks so damn cool. You like them, you like everything they do, and you trust them. Why? Because they